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Blog-Style Web Content Aggregator

Published 10/12/2009 and rated Ratingstars2 2 out of 5 stars
by AppAppeal Editor
What can you use the app for? is a tumblelogging service -- an easy multimedia blogging system. Users can easily post a text entry, upload videos, audios, links, photos, reviews and events. When users see something on the web that they would like to add to their Soup, they can simply click on the browser bookmarklet provided by the site to add it. Users can also easily import content from Digg, Flickr, Delicious, YouTube, StumbleUpon, Twittr and other social networking sites. The user interface for adding and editing content on is very easy to use. When logged in, the user can see their Soup by clicking on the My Soup tab on the top menu bar. They then have the option of editing the existing content, adding new content, or setting the options for their Soup. The Add Soup dialog brings up choices to add text, a link, a quote, an image, a video, a file, a review or an event to the user’s Soup.
The user also has tabs for My Groups, where the user can create and join groups, and My Friends, where the user can find and invite friends to join the site. Using the Options dialog, the user can change the layout, colors and fonts of their Soup, control the Elements shown on their Soup, such as Friends List, Groups and Galleries, and set up automatic importing of content from Digg, Flickr, Delicious, etc. The user can also set up the option to add posts by email and can set up a custom domain name for their Soup if they own one. screenshot
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What is the history and popularity of the app?

Vienna, Austria-based was launched in 2008 by Christopher Clay and Lukas Fitti. Christopher Clay is currently Managing Director and Lukas Fitti is CTO.

What are the differences to other apps?

Competition to comes from sites such as Tumblr and Posterous. Both of these sites have simple blogging interfaces like Tumblr has been around for a while and has a larger number of available templates, while Posterous is the easiest site to post to via email. Both of these sites offer more customization than, allowing users to edit source code for their pages.

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How does the web app look and feel to use?

There is almost no learning curve involved in setting up and adding content to your blog on – it is one of the easiest blogging or microblogging sites on the web to use. File uploads are quite responsive as well. There is no advertising displayed on the site.

How does the registration process work?

Registration is free at and is required to set up a blog. The URL of the blog takes the form of The registration process asks for username, password and email address. Validation of the email address is not required. There is no premium membership offered to the site.

What does it cost to use the application?

Registration is free at and there is no premium membership offered to the site.

Who would you recommend the application to? is recommended to anyone who is looking for an easy-to-use blogging platform. It has one of the easiest to master user interfaces on the web, and is still quite powerful. The ability to automatically import posts from the major social networking sites makes it a good place to consolidate all of the user’s web content, as does the browser bookmarklet for adding content from any site the uses is visiting. Also, the ability to post via email is convenient.

  • A tumblelogging site – multimedia blogging service
  • The user interface is very easy to use
  • Users can easily add text, quotes, links, audios, videos, photos, events and reviews to their blog
  • Users can easily import the posts from the major social networking sites
  • Browser bookmarklet allows users to post content from websites they are visiting
  • Users can post to their blog via email video

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